BIG UP CONGRESS! REGION OF MURCIA 
COMPLETE PROGRAMMING

THURSDAY 3 

12:00 SPACE 0 IS THE MUSIC INDUSTRY GOING TOO FAST? 
The releases are happening at a dizzying pace. Weekly releases by the hundreds… How can we manage such speed? Do we always have to be in the game, making an impact, so as not to disappear? How does the music industry adapt to changes? And what about new trends? What is the future of the music industry?

With the participation of Blanca Salcedo, General Director Sony Music Spain; Manuel Cebrian  Director of the Institute of Cultural Industries and Arts of the Region of Murcia; Nacho Cordoba Head Promoter Live Nation;  Paco Lopez, President of the Association of representatives and technicians of the ARTE show; Ramiro Unceta, Senior Product Manager and AR at Warner Music Spain. Presents Antonio Palazon, CEO of Meteorica Entertainment

16:30 SPACE 0 FESTIVAL ARTIST BOOKING? 
It is said that festival lineups are all the same, and when a festival does something different it doesn't always work. What are the priorities when putting together a festival lineup? Is ticket sales the priority? What other things catch your attention when booking bands? How do they play in favor of the festival's economy? 

With the presence of Carolina Sada (Baltimore Productions), Eric Newton ( Cleeper´s Music Group), Ester Vila ( Sonde3 Productions), Antonio Alcaraz (Crash Music), Sergio Gonzalez Valero (PlanOut). Presents:  Alberto Frutos Journalist The Truth

17:35 ICA SPACE HOW DO I ORGANIZE A TOUR OUTSIDE MY CITY? 
How to organize a national tour. Helps to go outside. How to contact local agents, etc… In charge of Juanma Cantos, Coordinator of the Touring Through GPS Rooms circuit, Alberto Alfonso, Director of Art Musik Agency. Presents:  Ramon Gomez of Claim.

 18:00-18:50 SPEEDMEETINGS FESTIVALS AND PROMOTERS

Face-to-face meetings, rotating for 8 minutes each, by appointment, in which artists, managers and emerging musicians can present their projects to music industry professionals such as promoters, management offices, etc. 

18:30 SPACE 0 DIGITAL DISTRIBUTION, CHANGE IN THE PARADIGM AND HOW EMERGING GROUPS ARE AFFECTED. 
In simple terms, a digital distributor is a platform that allows artists and record labels to send their music to digital stores and streaming platforms such as Spotify, Apple Music, Deezer and Amazon Music. What other additional tools and services are available to help artists promote their music and manage their music careers? How does the automatic distribution of profits between several users, producers or artists work? How have the conditions changed in 2024?

With the presence of Ismael Comas, Country Manager Spain ONErpm, Javier from Esteban. FOUNDER AND CEO OF MUSICADDERS Presents: Javier Lorbada, Creative Director of Recámara Producciones, consultant, music, marketing, advertising, television and social media. Playlist Curator.

FRIDAY 4TH

11:00.- ICA SPACE WHAT ARE THE SKILLS OF A MANAGER, A BOOKER, A TOUR MANAGER, A RECORD LABEL, A MUSICIAN, ETC…IN A MUSICAL PROJECT? 

Working as a team is always complicated, and when it comes to a musical project even more so, what would be the suitability of the skills of each member of a team. And if it does not exist, what are these tasks that every musical project must provide for its development? A presentation of Antonio Palazón, CEO of Meteoric Entertainment.

12:00 ICA SPACE YOU HAVE A MUSIC PROJECT, WHAT CAN THE SGAE DO FOR YOU? 

The General Society of Authors and Editors (SGAE) is a private entity dedicated to the defense and collective management of rights of intellectual property of authors and editors in Spanish territory. It has existed since 1899 and, today, the repertoire managed by SGAE is greater than the Ten million musical, dramatic, choreographic and audiovisual works owned by its more than One hundred thousand membersIts main function is to issue licenses for the repertoire of associated authors for their exploitation and commercialization in any medium or format. How can it help you? Presented by  Alvaro Oltra Director of the Valencian Community and Murcia at SGAE

13:00 ICA SPACE HOW DOES A MUSIC SUPERVISER WORK AND HOW CAN THEY HELP YOU?

How does music get into a movie or series? How much is paid for using a song? What are the functions of the music supervisor? In charge of the music supervisor, sound designer and composer, and Founder of Yembe Omar Tenani,.

16:00 ICA SPACE WHAT IS A LIVE PRODUCTION AND WHY IS IT NECESSARY? 

How to organize your live show? What do you need? A chat with Raul de Lara, Music producer and director of Arde. Live producer and director of Live Branding.

17:00 SPACE 0 MUSIC AND BRANDS 

How brands can use music for their marketing strategy, either through their own projects or through sponsorships, collaborations, etc. Take part: Alicia Toboso, PR, Partnerships & Brand-Artist collaboration maker in Music Business. · Magnus Media LLC; Marina Brave, Sony Music Maribel Romero, Star of the Levant. 

17:30- 18:20 SPEEDMEETINGS

18:05 ICA SPACE ¿IS COLLABORATIVE MUSIC POSSIBLE? 

Collaborations, composition meetings… Is it possible for new and established artists to coexist? How does this affect the artist's development?… and their rights and royalties? An interesting conversation with Jordi Tello Andrés, artistic director at Sony Music Publishing Spain

19:00 SPACE 0 NEW CREATIVE WAYS TO MONETIZE A MUSICIAN'S WORK 

Can innovative ways be found to generate income for musicians in such a competitive music industry? Thanks to technology and new business models, there may be options available to artists looking to monetize their work beyond traditional record deals and live touring. From selling and designing merchandise to new content for fans, exclusive downloads, etc. We spoke to managers responsible for coordinating artists' careers. Featuring:  Javier Thomas, Darlalata Entertainment; Willy Naves, AWAL Spain Javier Garcia, Deputy Manager and Project Coordinator of ARC (Association of Artistic Representatives, Managers and Promoters of Catalonia)   Presents: Virginia Pastor, Project development at Crash Music.

SATURDAY 5

10:00 ICA SPACE HOW TO ORGANIZE YOUR PROJECT'S PRESS KIT?

 What materials should it contain and what is its purpose? What should your promotional text be like, what photos are the most interesting, a promotional sheet for your work, etc.

10:45 SPACE 0 MUSIC JOURNALISTS VS MUSIC INFLUENCERS 

Years ago, there was the figure of the music influencer. For example, the British journalist John Pee was one of the most emblematic figures of European independent music in the 20th century. The arrival of social networks and the Internet has given a voice to many anonymous people who have managed to make their opinions heard by others. What impact do they have on the development of a musical project?  

Participate Oscar Garcia, Journalist and content creator, Fernando Neira, The Country, The SER, Lola Lopez, Culture Editor at La Opinión de Murcia. Presents: Laura Pinero Laser

11:30 ICA SPACE MEETING WITH… LUTI- LUIS GUERRERO

 A luthier, luthier, and builder builds, restores, repairs and adjusts bowed and plucked string instruments.

12:00 SPACE 0 THE CHALLENGE OF WRITTEN PRESS IN PHYSICAL FORMAT 

The survival of the music press is very complicated. There seems to be an intention to return to the printed format in an era in which these publications have practically disappeared. Is there a possibility of financing and distributing these publications? Given the whirlwind of the music industry, digital content, etc., what role does the digital press play in its prescriptive objective? Participate: Arturo Garcia Mondosonoro, Dani Pach Sold Out Magazine, Luis J. Menendez New

12:30 ICA Space PROMOTIONAL PHOTOGRAPHY AND LIVE PHOTOGRAPHY

 Dialogue between photographers, Juan Perez Fajardo and Charly Piazza Presents Angie Capel.