Within the framework of the Big Up! Spaces and facilities will be enabled for national or extraordinary ARTE Assemblies: Association of Entertainment Representatives and Technicians, ACCES (Association of Concert Halls of Spain), APM (Association of Promoters).
To do this, a space will be set up for industry professionals on floor 1, where they will have a view of the market area and the showcases, but at the same time generating privacy to be able to develop the necessary BigUP! networking.
Specific talks will be held for different types of professionals and spaces will be set up where they can hold the necessary sectoral assemblies, as well as professional meetings.
There will also be a space to hold Speedmeetings that will be developed to connect the different aspects of the sector.
Only accredited professionals and musicians can access this space.
Access with registration
Blanca Salcedo, General Director Sony Music Spain. With 35 years of experience in the music business, always in the recording sector working for two multinational companies: BMG and Sony Music, she has held different roles: Promotion, Frontline and Strategic Marketing Management, Label Manager for different labels: Roadrunner, Zafiro, RCA, Business Director, Operations Director and currently Director of Sony Music Spain. She is also a member of MIM.
Nacho Cordoba Head Promoter Live Nation
Nacho Córdoba is a true music and industry enthusiast. He holds a degree in law and a master's degree in intellectual property from the Carlos III University. With more than twenty years of experience, he began his professional career as a Legal&Business Affairs at Emi Music Spain/ Entertainment and Universal Music. Founder of the now defunct independent concert promoter Cuervo Music. He is currently Head Promoter at Live Nation Spain, director of Dcode Festival and member of the booking team at Mad Cool festival. He also teaches classes and is the coordinator of the Live Nation Master in Live Music at the Complutense University of Madrid.
Paco Lopez, President of the Association of Representatives and Technicians of the Entertainment Industry (ARTE) and co-founder of Attraction Management.
He began his career in music by organizing the Spring Festival at the Autonomous University of Madrid, while studying Geography and History. After gaining experience at the Dacapo agency, which represented artists such as Los Ronaldos, he founded Attraction Management in 1989 together with Cristina Candil, where they began representing artists such as Los Enemigos, Def con Dos and Lagartija Nick. In the 90s, the agency promoted the indie scene with bands like Los Planetas, as well as other emblematic groups of national punk rock such as Reincidentes or Boikot. In the 2000s, the agency expanded its roster by incorporating artists as diverse as Sidonie, Nena Daconte, Tierra Santa or Pereza. Currently, it also represents Leiva, one of the most important artists on the national scene, and, more recently, Efecto Mariposa and Mastodonte.
Ramiro Unceta Lamas (Nicaragua, 1984) Senior Product Manager and AR at Warner Music Spain. For the past 10 years he has been working with artists such as Love of Lesbian, Fito y Fitipaldis, Bunbury, Coque Malla, Iván Ferreiro, Álvaro de Luna, Valeria Castro and Sexy Zebras, among others. He is also part of the historic record label DRO. He has a degree in Advertising, Public Relations, Audiovisuals and a Master’s degree from the Complutense University in Production. He began his career in music in 2000 as a drummer in the group Lor. He currently plays with King Sapo – and completed his musical training with a master’s degree in percussion at Berklee College of Boston. He has also worked in musical communication, marketing management, as a monitor technician and has been an advisor to artists, brands and festivals in all these areas, always guided by his deep love of music.
Antonio Palazón, General Manager of Meteórica Entertainment and Hermosa Fest. Antonio Palazón has been working in the music industry for over 20 years, working in booking, publishing, record labels and production. He is a specialist in Music Management, Cultural and Leisure Markets, as well as in Copyright and Intellectual Property. Palazón has worked on the development of the careers of musicians and bands such as Antonio Orozco, Maldita Nerea, Efecto Pasillo, Despistaos and Funambulista, among others. He has been the director of festivals such as Hermosa Fest and Long Weekend Festival. He is currently a founding partner of Meteórica Entertainment.
Carolina Sada Gutierrez (Booking at Baltimore Productions), Ever since I met my high school music teacher, my interest in this art has not stopped growing: I studied Musicology at the University of Salamanca and later a Master's in Cultural Management. Apparently all the hours I dedicated to studying and compulsively watching interviews of my favorite artists were useful and have brought me here today.
Eric Newton (Cleeper´s Music Group), Erik Newton is a promoter at Clippers Live, a division of the Clipper's Group that owns and promotes various nationally renowned festivals, organizing more than 275 concerts each year, reaching a total audience of more than 700,500 spectators. Erik currently works as Project Manager for the Cap Roig Festival and Suite festivals. He is also Booker for the festivals (Cap Roig, Nits de Barcelona, Summerfest Cerdanya, Suite and White Summer).
Ester Vila Sonde3 Producciones. In the music industry since 1999. I have worked in the production, contracting, communication, secretarial, ticketing, accreditation departments and many others. I started at the Mercat de Música Viva in Vic preparing for the now defunct international fair Strictly Mundial. Some of the festivals I have worked at are Pirineos Sur, Música Mercé, Cadaqués Festival, Mil·lenni Festival, Pedralbes Festival and currently at Sonde3 I work at the SanSan, Río Babel, SonRías Baixas festivals and national and international productions..
Antonio Alcaraz Crash Music. Founding partner and artistic director of Crash Music SL. Responsible for the representation, management and booking of artists and for the production of festivals. Artistic Director of Cooltural Fest – Music for All, B-SIDE Festival, Murmura Festival, Otoño y Sal, Mojácar 5 Estrellas. Vice President of the Music for All Foundation.
Sergio Gonzalez Valero (Cartagena, 1983) studied International Trade and Marketing Management, but long before that he was already a well-known figure in Cartagena as a driving force of the underground cultural scene. Sergio has always been an active activist in the cultural promotion of Cartagena. In 2004 he founded the multidisciplinary collective ITI (International Indigenous Tribe); he was also a pioneer in the development of several exclusive and innovative events such as the Silent Party, which he carried out within the framework of the Mucho Más Mayo festival; or the mapping of the Cartagena City Hall and the Old Cathedral. Since 2015 he has directed the tourist services and event creation company PlanOut. A company that is constantly searching for innovative methods in the tourism sector within the Region of Murcia, in which the guided tour of the Cabo de Palos Lighthouse stands out. An activity that was the germ of the feature-length documentary “Los Últimos Fareros”, of which Sergio is the original idea and producer. Due to his entrepreneurial nature, in 2016 he also created and directed the Cabodepop festival, which has already had 7 editions. A free event with a careful format but with a very broad concept, and which encompasses different disciplines of art, sport, crafts, gastronomy and care for the environment, in the surroundings of the Cabo de Palos Lighthouse where music is the main protagonist, and where groups such as Carolina Durante, Las Ligas Menores, Perro, Aiko el Grupo or La Plata have performed.
Alberto Frutos Journalist for The Truth. Cultural journalist. He currently works in the field of music journalism at La Verdad de Murcia with concert chronicles, record reviews and interviews, areas that he also develops on the website C'Mon Murcia and Onda Regional de Murcia, a radio station where he directs and presents the programs 'Mapas musicales' and 'El Submarino'. In addition, he works as a film critic and analyst on the website eCartelera. He has previously worked for various media such as La Opinión de Murcia, Radio Nacional de España, Murcia Inspira, Cineol and Gestiona Radio.
J.uanma Songs, Coordinator of the Touring Through GPS Rooms circuit. Juanma Cantos is the coordinator of the State Circuit of Music Touring Through Halls (GPS), an initiative of the Ministry of Culture, through the INAEM, which has been developed for fifteen years by the federation made up of the professional associations ACCES, APM, ARC, ARTE, Musicat, Promusicae and UFI. He has a Master's degree in Cultural Management, a Master's degree in Humanities and is an Industrial Technical Engineer by training. He belongs to the research group "Digital Didactics of Musical Expression and Performing Arts" at the University of Salamanca, where he is currently finishing his doctoral thesis on music, education and technology. In his already extensive professional career he has moved in areas such as record distribution (Product Director at El Diablo -Grupo Tiendas Tipo- and Product Manager at [PIAS]), management, artistic direction, programming and production (in venues such as Bogui Jazz, Lemod, Bariloche or "etc." and programs such as Jaén Suena by the Junta de Andalucía), record publishing, music journalism (director of BuscaMusica.es and editor of Mondo Sonoro Edición Sur) or press offices (Press and Communication Manager for International Jazz Day Madrid for the Madrid en Vivo venue association, or for Girando Por Salas itself). He is also a musician.
Alberto Alfonso, Director of Art Musik Agency. Founder and director of Art Music Agency, Alberto Alfonso belongs to that generation of young entrepreneurs who have already had a long professional career. He is currently in charge of management/booking for Ilegales, Carlos Ares and José Ignacio Lapido. With a broad cross-sector vision, which covers everything from festivals such as the Festival do Queixo to cycles such as Acustiquísimos, he has been developing projects that support the cultural fabric of which we are a part. His persevering line of work and his exceptional concept of the industry, both at an artistic and socioeconomic level, have been the cornerstones on which to consolidate his career. Quality and experience accumulated over almost a decade organizing first-class concerts such as Ludovico Einaudi, Kaiser Chiefs, Belle and Sebastian, Izal, Amaral, Melendi, Umberto Tozzi, Ska-p, etc.
Ramon Gomez CLAIM. Ramón Gómez is the guy with a moustache who plays bass in CLAIM. Although he works as a mobile app designer, he considers himself a cultural promoter since a beer brand gave his work that name for three years in more than one hundred in-person and digital events. He has been responsible for production of a music company with more than twenty members, collaborated on music radio programs, advised bands and collaborated with several labels. He was the creator of an art festival to transform urban environments and has an architecture degree that decorates a room with junk in his mother's house.
Ismael Comas, Country Manager Spain ONErpm. CWith a career spanning more than two decades as a professional in the music industry, he has extensive knowledge of the recording sector and the digital ecosystem. He has worked for various record labels such as Warner Music and Roster Music, among others, always in the sales and marketing departments. In 2008 he made the change to the digital environment with The Orchard for Spain and Italy and was also responsible for the implementation and opening of Believe Distribution in Spain and Latin America in 2012. In 2018 he took charge of the opening of the Ditto Music office for Spain and its different offices in Latin America. Since the end of 2021, Ismael is responsible for the ONErpm office in Spain, a leading company in services and distribution for musicians and record labels.
Javier Lorbada, Communication Expert. He directed the television channel Sol Música for 17 years and the magazine MTV Magazine in 2004-2005. He was also the Communications and PR Coordinator of Alejandro Sanz's #LAGIRA international in 2019. Currently as a freelance, he works as Streaming Manager and Digital Sales Manager for different releases by artists and record labels, as he is a recognized expert in musical Pitching. In addition, he coordinates Digital Communication and online advertising campaigns, makes official playlists for streaming platforms, and is the Creative Director of Recámara Produc-ciones. He has always stood out for his special interest in the search for new musical talents.
Javier from Esteban. FOUNDER AND CEO OF MUSICADDERS. Javier has over 25 years of experience in music distribution, whether in physical, digital or ticket format. He began his career as Label Manager at Gran Vía Distribución, the distributor of Gran Vía Musical, managing accounts such as Bat Discos (Rocío Jurado or Miliki) or Karen (Juan Luis Guerra). He quickly grew professionally, largely due to his signing with Melendi, and rose to General Manager of El Diablo Distribución, the main independent distributor in Spain at the time. With the record crisis of the early 2000s, he swapped CDs for tickets and joined the Ticketmaster team, where he was their CCO (Chief Commercial Officer) for almost 11 years. Currently, Javier is back in record distribution, this time digitally. 65 years ago he co-founded Kraken Distribución Musical, a pioneering company in distribution and positioning on digital platforms and is currently co-founder and CEO of MusicAdders, a new Aggregator that has arrived to break the mold in terms of technology and monetization. From Musicadders they serve independent artists such as El Jincho, labels such as Adriatico Records (La Hungara) or Youtubers such as Mikecrack. Javier has a degree in Business Administration and an Executive MBA from the IE Business School.
Antonio Palazón General Manager of Meteórica Entertainment. He has been working in the music industry for over 20 years, booking publishing companies, record labels and production. He is a specialist in Music Management, Cultural and Leisure Markets, as well as in Copyright and Intellectual Property. Palazón has worked on the development of the careers of musicians and bands such as Antonio Orozco, Maldita Nerea, Efecto Pasillo, Despistaos and Funambulista, among others. He has been the director of festivals such as Hermosa Fest and Long Weekend Festival. He is currently a founding partner of Meteórica Entertainment.
Alvaro Oltra Director of the Valencian Community and Murcia at SGAE. Director of the General Society of Authors and Publishers in the Valencian Community and Region of Murcia. Professional with more than fifteen years of experience in the management of Intellectual Property rights. Graduate in Commercial Management and Marketing from the Business School (ESIC); MBA (Master in Business Management).
Omar Tenani Supervisor musician, sound designer and composer, and Founder of Yembe. Composer, Music Supervisor and Sound Designer from Madrid with 17 years of experience working for production companies and brands such as CANAL+, AMAZON, HBO, PARAMOUNT, LIONSGATE, APPLE, BANIJAY, LAMBORGHINI, MOVISTAR, LA LIGA. With a degree in Sound from Madrid and a Certificate in Music Supervision from Berklee College of Music, Omar has won 20 international awards for his work, becoming one of the most influential music and sound professionals in the Spanish audiovisual industry.
Raul de Lara, Music producer and director of ARDE EL ARTE. Live producer and director of Live Branding. Raúl de Lara defines himself as an extremely perfectionist multi-instrumentalist musician, and finding the best sound has always been his obsession. De Lara is highly recognized in the music scene not only for his work as a sound technician but also for his mastery as a music producer, whose career includes the composition, recording, production and mixing of great songs that are part of the history of national music by such iconic bands as Second, Varry Brava, Viva Suecia… Currently he stands out for his work as a live producer with his Live Branding! method, a project he has been developing since 2015. Almost a decade designing tours for renowned artists with national and international projection (Izal, Second, Varry Brava, Arde Bogotá, Cano, Besmaya, Karavana, Iñigo Quintero, Leo Rizzi…) receiving for it the recognition of the industry for his excellence in this field.
Alicia Toboso, PR, Partnerships & Brand-Artist collaboration maker in Music Business. · Magnus Media LLC. More than 20 years working for international companies in entertainment and music industry such as MTV, Fox Network Channel, Vodafone YU or PRISA. Developing tasks of Talent and Music Manager and music programmer at MTV, Event Manager at FOX or Business Development at PRISA. Mainly linked to the media, she has been working for a year for Magnus Talent Agency, international booking and management company, where it develops PR & Brand partnerships with artists such as Marc Anthony, Trueno, Maria Becerra or Love of Lesbian, among others.
Marina Iborra, Business Development collab. Sony Music Spain. Professional in the Music Industry, Communication and Marketing for Live Events and Artists. Current New Business Account in collaboration with Sony Music Entertainment Spain and former Head of Production at the legendary Madrid venue Moby Dick. Marina has solid experience in business development, management of artist representation, brands and sponsorships, where she has developed campaigns as important for the industry as the 25th Anniversary of Estopa with Renfe, the Ana Mena and Maybelline campaign or the Uber Talent project at the Latin Grammys.
Jordi Tello Andrés, artistic director at Sony Music Publishing Spain & Portugal. During his 25 years of experience in the music industry (in addition to his role as a musician as bassist in the 90's-00's rock band Yoghourt Daze and with his alter ego Rick Brendan) he has traveled through the three "majors" in different positions and stages, but always linked to the creative and A&R area: Warner Music: (1999-2000) A&R, Universal Music Publishing: (2002-2017) Junior A&R / A&R / Artistic Director, Sony Music: (2017-2024): Artistic Director, Sony Music Publishing (2024-…). During his last stage at SonyMusic as artistic director, he participated in the creation and conception of the 5020 studios in Madrid. A creative hub that is already an international benchmark and considered one of the best top-class studios in the world.
Javier Tomas, Darlalata Entertainment. As a management agency, it has discovered artists such as: Antonio Orozco, Efecto Pasillo, Funambulista, Maldita Nerea, Diego Martín, Varry Brava, among others, always maintaining its firm commitment to new talents. Darlalata Entertainment has always supported authors/artists with international development plans and objectives. As a concert promoter, they have organized concerts by great national and international artists. Among others, noteworthy are Xacobeo 1999, David Copperfield's Spanish Tour (2000), Red Hot Chili Peppers in Santiago de Compostela (2001), and many others. Today, Darlalata Entertainment has a specialized staff of collaborators under the direction of its general manager, Javier Tomás, who has more than twenty years of experience in the entertainment sector. Prior to the creation of Darlalata in 2001, he was a TVE producer, and General Manager of Battres Entertainment of the Antena 3TV/Telefónica group.
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Willy Naves, AWAL Spain. With a classical musical background and a superior sound technician, Willy has directed the programming of venues such as Costello Club or Moby Dick. He has worked on international tours as director of the promoter Cooncert in Madrid and later specialized in digital distribution as Head of New Business at Believe. He currently leads AWAL in Spain and Portugal. Working both building the local roster and representing the international one with bands such as Jungle, Little Simz, GRECAS etc.
Willy is a clear example of the new generation in the Music Industry, combining training with 360º experience in the different aspects of the business.
Javier Garcia, Deputy Manager and Project Coordinator of ARC (Association of Artistic Representatives, Managers and Promoters of Catalonia) Javier García began his career in 1987 working as a Production Assistant at Doctor Music and later at The Project in international concerts, and after passing through the Barcelona City Council Production Team (IMBE), in 1990 he founded Music Bus, at that time specialized in Tecno Sound Barcelona, and later, co-founder of Music Bus Records and the music publisher Music Creativos Publishing. He has been Head of Production of Tours and events for Los Rebeldes, La Frontera, Javier Vargas, Paul Carrack, La Fura del Baus, Mojinos Escozíos, and Fundación Toni Manero, etc... In 2021 he works as A & R for Escena Music Records and is in charge of the Porcausadela Publishing Editorial. He currently works as a teacher teaching modules and courses on Music Business and Live Music Production at SAE, ESMUC. MÚSCS WORKSHOP, Postgraduate degree on the Musical Industry at IL3 UNIVERSITY OF BARCELONA, etc…
Virginia Pastor, Project development at Crash Music. Virginia Pastor, Booker and Project Manager at Crash Music SL. She came to music from cultural management to dedicate herself to the hiring of artists and the development of cultural brands. Director of Salitre (Mediterranean Literature Festival), AMAC (Almería: Fashion, Art and Culture) and booker of the Cooltural Fest – Music for All, B-SIDE Festival, Murmura Festival, Otoño y Sal and Mojácar 5 Estrellas festivals.
Oscar Garcia, Journalist and content creator, Òscar Garcia is a music enthusiast who is dedicated to the dissemination of musical content on Social Networks, thus bringing independent music and classics to all audiences through videos on his digital platforms. He is also a licensed journalist and works at LOS40, talking about Classical music on their social networks and website.
Fernando Neira, The Country, The SER, Fernando Neira has his origins in Guitiriz (Lugo) and has been working in cultural journalism for more than three decades. He collaborates in the newspaper The country Since 1995, he has been responsible for the musical section of the Today for Today (Cadena SER), with Àngels Barceló, since 2019, and undertook a personal website project, http://www.undiscoaldia.com, in which he writes daily and which already has around 2,000 record reviews. He published together with Tito Lesende the volume 201 albums to fall in love with pop-rock in Spain, has given lectures at the Complutense University and offered courses on cultural journalism in Bogotá (Colombia) and San Salvador (El Salvador). He is the Communications Director of the AISGE Foundation.
Lola Lopez, a graduate in Journalism from the University of Murcia, began her professional career writing for various specialized media such as El Final del Círculo, el Enano Rabioso and Ruta 66. In addition, she is linked to the musical fabric of the Region as a member of the podcast Lo mejor de los mejor, produced by Grabaciones Vistabella, and through the performance of communication work for bands independently. She is currently an editor in the Culture section of the newspaper La Opinión de Murcia.
Laura Pinero Laser. Laura Piñero (Cartagena, 1985). He has been a journalist for Cadena Ser since 2009, a medium for which he signs social and cultural content at the national level. Editor of La Ventana and head of its music section where she also produces reports on the music industry. He has created and presented spaces such as Escenario Gran Vía 32, Abrovilo and CartaGrafías -stories by correspondence-, which continues today. He collaborates with the cultural program La Hora Extra and with El País+. In parallel, she is a communications advisor for festivals, a presenter of events, podcasts, audiobooks and has reviewed countless albums or songs for initiatives such as Malditos Domingos -El País Semanal-. It went through Agencia EFE, Europa Press and Rolling Stone. She is the author of the book Those Accidental Years. DRO, the independent record label that changed everything -Editorial Cúpula (Planeta)-.
Luis Guerrero, born in Cartagena in 1979. Telecommunications engineer who one day decided to change his life to build instruments 15 years ago. The person behind Luis Guerrero Guitars, Carthago Guitars, Spanish School of Lutherie and The workshop-Instrument repairs. CREATE, MAINTAIN AND TRAIN. When we listen to a record or attend a concert, we rarely ask ourselves who the people behind it are. The instrument is the first element in musical creation and there are professionals who design, create and manipulate them to inspire the artist.
Arturo Garcia Mondosonoro,
Daniel Pacheco Sold Out Magazine. After many years writing reviews, chronicles and interviews on blogs and websites, and after a very enriching period in the world of communication and booking, in 2022 Dani Pacheco launched his own magazine, with which he tried to distance himself from the blogger aesthetic and its dizzying pace of publications to get closer to the paper magazine format, within the digital world. Perhaps the university student Dani who bought monthly rock magazines to liven up the endless hours on the bus, inspired this decision, at a very complicated stage for music writing. 
Luis J. Menendez New. NUEBO is a magazine and audiovisual platform focused on pop culture in all its forms (music, film/TV, video games, fashion, books, comics, travel, etc.). On an editorial level, its first issue was published in March 2022, filling the gap that existed at that time in that field on a monthly basis in the field of paper magazines for the 18-35 year old public. Since then, artists such as Taylor Swift, Dua Lipa, Billie Eilish, Quevedo, Trueno, Olivia Rodrigo, Sabrina Carpenter, and a long list of protagonists of current pop culture have appeared on the cover of NUEBO.
Juan Perez Fajardo, renowned music photographer, continues to establish himself as one of the most prominent names in the music photography industry. With over 20 years of experience, his distinctive style has immortalized artists both on stage and on the covers of some of the most iconic albums of the last decades. Pérez-Fajardo has captured some of the most iconic figures in pop/rock and live music, creating images that transcend mere photography to become true works of art. Throughout his career, Pérez-Fajardo has photographed artists such as Patti Smith, Kiss, Santana, Amaral, Coque Malla, Pablo Alborán, Leiva, Fito & Fitipaldis and MClan, among others. From the most vibrant stages to the most intimate moments backstage, his work is characterized by his ability to capture the essence and energy of each artist, creating portraits that reflect the authentic personality of the musicians. His snapshots show his unique ability to capture the intensity and emotion of the musical world. His artistic approach and passion for music have made his work a reference in concert photography and artist portraits.
Charly Piazza He is one of the most renowned live photographers in the region. He studied photography and marketing and has been a regular at the pits of festivals, cycles and venues throughout the country for over 10 years. He has worked with a multitude of artists, labels and producers who trust their image to the clinical eye and personal style of his photography, based on humanity and the fleeting flash that the artist's personality leaves in that brief period of time. He is currently co-responsible for the visual section and content of the Alternavivo website.
Angie Capel, a cultural activist and music lover, began her interest in music through music criticism, writing and interviewing national and international artists in various specialized physical and digital media. She enjoys organizing cultural events, which she combines with her project Mujeres Música y Más, funded by Factoria Cultural and promoted by YouTubeMusic. She actively works with ShesaidSo Spain and MIM, both platforms that promote the music industry, and directs a music section on Onda Regional de Murcia.
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contacto@bigupmurcia.es